The Bad News Victims of 2008 are the
New Victors of 2009
Michael Shulman, January 5, 2009
Free Trading Guides
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The Bad News Victors—
Where to Go Long for 2009
Selected RestaurantsMcDonald's (MCD) is going gangbusters and other outfits are doing fine from consumers trading down such as CKE Restaurants (CKR, parent of Hardee's and Carl's Jr.) or Darden (CRI, parent of Olive Garden).
When you go long or short one of these outfits, try to understand if they will get more or less traffic due to a reduction in consumer spending.
The play here in 2009 on the long side is Mickey D's (MCD).
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