Clouds in the Forecast for Pacific Sunwear? (PSUN)
by Houghton and Atkeson 05/07/08Pacific Sunwear (PSUN) is a specialty retailer focused on the action-sport casual apparel, mainly surfing and skateboarding.
The daily trading volume in the options is about 2,500 contracts. Today, 15,000 contracts have traded, almost all puts. Specifically, market participants have traded 8,100 of the PSUN May 12.50 Puts (PVQEV) and also a few lines in the June puts.
The company is scheduled to report their April quarter the week of May 21, which happens to fall after the May expiry. So, one has to ask, why the bearish sentiment? Is the tide going out?
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Looking into June, the market should begin refocusing on upcoming earnings reports for evidence the economy is gaining momentum.
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The market seems to be saying that a 30% move up from the lows is ahead of the real economy and the market needs to allow the economy to catch up.
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