by Houghton and Atkeson 06/16/08
Coca-Cola Enterprises (CCE) is down almost 29% year-to-date and had dropped about 4% today.
The reduced price of CCE is not stopping options investors from betting that the downtrend will continue.
This morning, investors purchased more than 20,000 CCE Nov 20 Puts (CCEWD) which represents 41 times the usual volume. They must believe the trend is your friend or they could just be very nervous about their long positions and are putting on a significant hedge.
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