Before You Eat Your CAKE, Consider Some Sweet and Sour Pork

by Houghton and Atkeson  
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We have seen intense put buying in Cheesecake Factory (CAKE) today.

Side by side with CAKE, option investors are buying the P.F. Chang's China Bistro (PFCB) Nov 20 (HUOWD), 17.50 (HUOWW) and 15 (HUOWC) put contracts.

With PFCB at $17.75, this front-month options buying appears aggressive and directional.

PFCB is scheduled to report earnings on Oct. 22. Clearly, option investors believe consumers would rather eat at home than go to the Cheesecake Factory or P.F. Chang's.



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