Business PC Purchasing Limps Toward New Year
by Jim Woods 12/29/08
In other Apple results, 6% of respondents reported that their company is increasing its first-quarter purchase plans for Apple computers, which is the same as in our previous survey.
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Another 17% said their company is considering Apple for future purchases -- down one point from previously.
In sum, there is little change in Apple's corporate market share for the next 90 days.
Looking further out, however, there are positive signs pointing to long-term corporate growth opportunities for Apple Macs.
In particular, corporate respondents estimated that 19% of their company's workforce would choose to use a Mac if it were left up to the employees themselves, while only 6% currently use a Mac.
It's no secret why so many more employees would use Macs if they could. A quick glance at the corporate satisfaction ratings says it all:
Even though Apple owns a relatively small share of the corporate PC market, it outperforms the rest of the industry by a wide margin in terms of customer satisfaction, with 58% of respondents saying their company is very satisfied with their Mac computers.
Dell is the next closest competitor with a notably lower 35% very satisfied rating.
Jim Woods is a Senior Editor for OptionsZone.com. To learn more about him, read his bio here. The ChangeWave Alliance Research Network is a group of 20,000 highly qualified business, technology and medical professionals -- as well as early adopter consumers -- who work in leading companies of select industries. ChangeWave surveys its Network members weekly on a range of business and consumer topics, and converts the information into a series of proprietary quantitative and qualitative reports.
