New BlackBerry Not Taking Anything by 'Storm'
by Jim Woods 01/05/09
Next 90 Days: Winners and Losers
The picture going forward points to changes in the smartphone market.
More Trading Ideas
RIM (up nine points to 39%) shows real momentum due to its slew of product launches -- the Storm, Bold and Pearl Flip -- and appears capable of giving Apple a real run for its money in the first quarter of 2009.
Moreover, after the huge wave of enthusiasm generated by the 3G iPhone launch, Apple consumer planned buying (down four points to 30%) appears to have settled down somewhat.
So, as we kick off the first quarter, the ball has shifted back into BlackBerry's court in the form of a big uptick in consumer interest, which they can potentially capitalize on.
But is the new RIM lineup of consumer products strong enough to take full advantage of the increased demand?
'Storm'ing the Gates
The current survey took a close look at the reaction of 61 BlackBerry Storm owners and compared the results with a similar survey of new owners of the original iPhone, which was conducted in July 2007.
The overall satisfaction rating given by new owners of the BlackBerry Storm can be characterized as lukewarm, at best.
Thirty-three percent of Storm owners surveyed said they were very satisfied with their new model, well below the 52% very satisfied rating given by all current owners of BlackBerry smartphones.
