5 Rules for Making Big Profits Shorting Stocks
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How do you go about picking the biggest losers to short? If you wouldn't be caught dead owning the shares, that's a pretty good indicator that it belongs in your short-side portfolio. If a company, stock or sector is ugly on the inside, it's only a matter of time before the ugliness—in the form of broken business models, less-than-spectacular corporate leadership, companies that are no longer true competitors in their fields, and other conditions that signal their crumbling fundamentals—shows on the outside. And then the stock goes down.
However, a word of caution: The underlying stock must not have any predictable, potential upside catalysts on the horizon, such as an influx of private-investment capital. Even if you know the stock is a fundamental disaster, when cash flows into it, the smartest thing a short-side investor can do is to run, not walk, in the other direction.
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