Top 10 'New Frugal' Stocks
OptionsZone Experts, May 8, 2009
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Frugal Stock #2: McDonald's
One of the first areas of behavior that gets altered when economic times tighten is restaurant spending. Restaurant goers have always looked for good quality, big portions and low prices in their dining establishments. However, the new frugality means that now more than ever restaurants have to deliver on all three criteria lest they perish.
So, what restaurants are appealing to a frugal nation? Let's start with the largest fast-food chain in the country, McDonald's (MCD). Low cost, consistency, and let's face it, some darn good tasting burgers, fries and shakes, have made "Mickey D's" one of the leading restaurant chains. We're not saying MCD is a recession-proof company, but it's about as close as you can get. If you want to supersize your investment returns during these lean times, you might want to put a Happy Meal in your portfolio.
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