Top 10 'New Frugal' Stocks

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Frugal Stock #7: Google

Our next frugal stock might not seem like it belongs on the list, but we think we can make a good case that it does. It's online search firm Google (GOOG).

This stock with a lofty price tag is one of the biggest beneficiaries of the new frugality. Why? Well, you can use Google's search engine to save a lot of money. More and more businesses have abandoned costly, broad-based marketing campaigns and are now turning to search-based Web advertising to reach customers.

Also, in an effort to save money, people are searching out the best price for items online. Although in many cases Amazon.com (AMZN) is the discount seller of choice, there are other online retailers offering specific discounts on all kinds of items and services. But unless you search them out through Google, you aren't going to know where those bargains are. More searches for bargains means more click-throughs for Google and its advertisers. This all translates into a stock that is perfectly positioned to benefit from the frugal frenzy.

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Next: Frugal Stock #8—Teva Pharmaceutical Industries