Super Bowl 'Smash-It-Up' Trades
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Super Bowl Trade X: Buy Grupo Televisa S.A. (TV)
Capturing the passion of the world's most-popular sport ... futbol
By Nick Atkeson and Andrew Houghton
One billion people will be watching the Super Bowl but 5.7 billion others couldn't care less. In the United States, we love football -- the rest of the world, loves futbol (soccer).
Grupo Televisa produces television channels that reach subscribers in 60 countries throughout Latin America, the United States (via Univision), Canada, Europe and Asia Pacific.
This company won't be blinded by the Super Bowl hype. Last year, TV yanked NFL games, including the Super Bowl, off the air in Mexico for the whole season after a 35-year run because they felt they were overpaying for the broadcast rights. The NFL felt the Latin heat and entered into new deal terms for the season that began in September 2008.
TV has shown steady revenue and earnings growth during the past several years and is expected to keep growing through 2010. With its advantageous market position and growth characteristics, it is trading at a P/E of about 12. Ay, caramba!
Buy Grupo Televisa (TV). For the experienced option trader, buy the TV April 15 Calls (TVDC) for $2.
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