Super Bowl 'Smash-It-Up' Trades

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Super Bowl Trade VI: Buy H.J. Heinz (HNZ)

'Anticipation' is the word for company shareholders

By Chris Johnson and Jon Lewis

Playing the "hometown favorites" for Steelers fans can be as easy as taking the lead from one of the city's landmarks.  Let's start with the most obvious -- Heinz Field. 

Whether it's the power of its location -- the confluence of the mighty Three Rivers - or the intimidation of the yellow seats inside, Heinz Field represents strength. There must be some connection to Heinz (HNZ) the company, because the stock gained 17% in the three months following the Steelers' last Super Bowl victory in 2006 (the market went up only 2%).

It's worth noting, especially now, that Heinz and other consumer staples companies are less likely to be punished by a declining economy.  We're anticipating (a shameless attempt at ripping off the company's famous "Anticipation" ad campaign) some good things from HNZ after the Steelers play in the big game.

Buy H.J. Heinz. (HNZ)

Read "12 Keys to Trading Earnings For Profits"

Next: Super Bowl Trade VII